Copyright © 2010 Ken Yarmosh
All Rights Reserved
|Buy the Book||Contact the Author|
App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling an app. Learn about every step in the process, find the right developer, and make your app unique.
Enjoying this content? Purchase the print book or the DRM-free ebook for computers, readers, and mobile devices. Buy the book now at oreilly.com >>
Ken Yarmosh is the author of App Savvy and the founder of a boutique mobile agency based in Washington, D.C. Their work has has resulted in successful apps for national brands such as PBS and Network Solutions and strong, strategic foundations for traditional businesses and serious startups.
Want more personal help with mobile? Ken and his team can help. Learn more >>
How can you make your iPhone or iPad app stand out in the highly competitive App Store? Many books only explore the technical aspects of iPhone and iPad app design and development. App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they'll be passionate about.
Whether you're a designer, developer, entrepreneur, or someone who simply has a great idea for an app, App Savvy explains every step in the process, with guidelines for making your app unique, addressing budget items, and finding the right app developer. The iPhone and iPad will continue to demand the attention of consumers, the media, and organizations of all sizes. This book shows you how to take advantage of this growing market.
Learn specifics about the App Store, Apple's mobile devices, and iOS 4.0
Follow guidelines for vetting and researching app ideas
Begin talking with customers and marketing your app before it's built
Assemble the right team, understand costs, and establish a workable process
Assess performance and improve an app once launched into the App Store
Read extensive interviews with successful small and large app developers
Learn more and order at the book's catalog page.
This all started with Q*bert.
- 1. You Have an App Idea...Now What?
- 2. Finding Your Inner App
- Getting Familiar with Apple Devices
- Approaching App Innovation
- 3. From Idea to Concept
- 4. For Hire: Identifying Help
- 5. Getting a Working App
- The Development Process
- Your App's Roadmap
- Design and Development
- Managing Your App's Progress
- 6. Making Your App Better Before the App Store
- Installing Your App
- Going Beta
- Quality Assurance and Feedback
- 7. Preparing for the App Store Submission
- 8. Building Your Marketing Crescendo
- Changing Your Marketing Mindset
- Your Marketing Crescendo
- Launching Your App (Phase 5)
- 9. Measuring Success and Future Development
- 10. Afterword: When Mobile is No Longer the Exception
- A. Tips and Tools